Sector Overview

The Consumer sector tells you how people are spending their money — and that tells you everything about the economy. The Trap Ledger covers both consumer staples (the stuff people buy no matter what — Walmart, Procter & Gamble, Coca-Cola) and consumer discretionary (the stuff people buy when times are good — Nike, Amazon, Starbucks). Retail earnings are some of the most important data points on the calendar because they reveal consumer confidence, pricing power, and economic health. When Walmart crushes earnings, it means the consumer is still spending. When luxury brands miss, it might mean the high-end consumer is pulling back. We cover it all.