Level 1Beginner

The Come-Up

Build your foundation. Start from zero.

This is where everybody starts. No shame in being new — the biggest traders on Wall Street started right here. We break down how markets work, what stocks actually are, and how to read the numbers that matter. All in plain language.

10 Topics in Level 1

1

What Is a Stock?

8 min

A share of ownership in a company. When you buy Apple stock, you literally own a piece of Apple. We explain what that means and why it matters.

2

How the Stock Market Works

12 min

The marketplace where buyers meet sellers. NYSE, NASDAQ — the auction that never sleeps. Understand the flow of money.

3

Understanding the S&P 500, NASDAQ & DOW

10 min

The three major indexes that everyone talks about. What they track, how they differ, and why they matter to your money.

4

Reading Basic Price Charts

15 min

Candles, lines, bars — the visual language of the market. Learn to read a chart like you read a text message.

5

What Are ETFs?

8 min

Exchange-Traded Funds give you a basket of stocks in one ticker. Instant diversification without picking individual names.

6

Bull vs Bear Markets

7 min

When the market's running up vs when it's going down. How to know which one you're in and what to do about it.

7

How to Open a Brokerage Account

10 min

Your gateway to the market. Robinhood, Schwab, Fidelity — we walk through the process step by step.

8

Market Orders vs Limit Orders

6 min

The difference between buying now at any price and setting your own price. This decision matters more than you think.

9

What Is a Dividend?

8 min

Getting paid just for holding a stock. How companies share profits with shareholders and why income investors love them.

10

Understanding Market Cap

7 min

How big is a company? Market cap tells you. Large cap, mid cap, small cap — and why size matters in investing.