The Come-Up
Build your foundation. Start from zero.
This is where everybody starts. No shame in being new — the biggest traders on Wall Street started right here. We break down how markets work, what stocks actually are, and how to read the numbers that matter. All in plain language.
10 Topics in Level 1
What Is a Stock?
8 minA share of ownership in a company. When you buy Apple stock, you literally own a piece of Apple. We explain what that means and why it matters.
How the Stock Market Works
12 minThe marketplace where buyers meet sellers. NYSE, NASDAQ — the auction that never sleeps. Understand the flow of money.
Understanding the S&P 500, NASDAQ & DOW
10 minThe three major indexes that everyone talks about. What they track, how they differ, and why they matter to your money.
Reading Basic Price Charts
15 minCandles, lines, bars — the visual language of the market. Learn to read a chart like you read a text message.
What Are ETFs?
8 minExchange-Traded Funds give you a basket of stocks in one ticker. Instant diversification without picking individual names.
Bull vs Bear Markets
7 minWhen the market's running up vs when it's going down. How to know which one you're in and what to do about it.
How to Open a Brokerage Account
10 minYour gateway to the market. Robinhood, Schwab, Fidelity — we walk through the process step by step.
Market Orders vs Limit Orders
6 minThe difference between buying now at any price and setting your own price. This decision matters more than you think.
What Is a Dividend?
8 minGetting paid just for holding a stock. How companies share profits with shareholders and why income investors love them.
Understanding Market Cap
7 minHow big is a company? Market cap tells you. Large cap, mid cap, small cap — and why size matters in investing.
