About

Alecia DeCosta is the social media pulse of The Trap Ledger. Based in East LA, Alecia tracks TikTok trends, Twitter sentiment, Reddit threads, and Instagram virality to identify market-moving signals before they hit traditional media. She pioneered the Ledger's social sentiment scoring system and has correctly called several momentum trades based on viral content analysis. Alecia also manages traffic reporting — not highway traffic, but information traffic: which stories are being shared, which tickers are trending, and where public attention is flowing. In the attention economy, Alecia is the analyst.